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Kovalam |
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Europeans have been visiting Kovalam since the 1930s, but not until hippies started to colonize the place some thirty years later were any hotels built. As the resort's popularity began to grow, more and more paddy fields were filled and the first luxury holiday complexes sprang up. These soon caught the eye of European charter companies scouting for "undiscovered" beach hideaways to supplement their Goa brochures, and by the mid-1990s plane-loads of package tourists were flown here direct from the UK. This latest influx has had a dramatic impact on Kovalam.
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Prices have rocketed, rubbish lies in unsightly piles at the roadsides, and in high season the beach - recently enlarged to make way for even more cafés, souvenir stalls and fish restaurants - is packed nose-to-tail. Add to this a backdrop of rapidly deteriorating concrete hotels, and you can see why Kovalam's detractors call it "the Costa del Kerala"
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